I’ve never backed down from a challenge, and in a field where I have zero experience can be a little un-nerving, even for the most experienced client. After a few meetings and visiting the clients work space, I got a good grasp on the atmosphere and services that she provided for clients. The mood and atmosphere are everything at a spa. It’s no wonder so many women enjoy a good trip to the spa, or a relaxing retreat going to get their makeup done by a professional. Kaleigh has a zen like aura and a way that can make anyone relax and feel at home.
This is the type of thing I took into consideration when I started to design her logo. Drawing inspiration from eastern art and philosophy, I came up with for her logo. After a few rounds and minimal changes we were able to solidify a design that’s intrinsic and helped her build the brand recognition she was looking for. Sacred geometry intwined with a lotus flower hit the spot. I also suggested that we incorporate pink, which accents the lavender in a soft and gentle way.